Specialize, motherfucker

Enterprises possess advantages. They are so large that you can specialize like a motherfucker. You can literally have a job title of “Director of Spreadsheet Tab 4, but not Tab 6, That Asshole Stan Does Tab 6” and make a whole career going around every company in that industry solving problems like that… until you become VP of Tab 4.

Specializing is very important to maintaining competitive advantage. It’s a delicate balance. If you overdo it, you risk the niche exploding into thin air (what the fuck are people who used to manage Corel products doing – google that shit). If you are under specialize, you’ll get overlooked in favor of people who seem like a better direct fit.

Make your specialties deep and fluid.

This means, you can become a fucking master of your craft and be the SHIT. If you’re not familiar with craft mastery – go read more. But also, check out high achievers like Genghis Khan.

Singularity of focus (in the Mongols case, horseback riding and subsequently being able to also shoot arrows from horseback) gave Khan the superior military tactics they needed to form the world’s largest contiguous empire.

Try to follow in these footsteps with less pillaging and slaughter, though.